Last updated: May, 2018

We at B601 V2, Inc. (“Validately,” “we,” “us,” or “our”) created this Privacy Policy (“Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy relates to the information collection and use practices of Validately in connection with our Site located at (the “Site”) and our online platform (the “Platform”), which is available to you through our Site.

NOTE: Natural persons located in the European Economic Area (“EEA”) should review the General Data Protection Regulation (“GDPR”) privacy notice for their specific rights, remedies, and other GDPR/Privacy Shield-related information here.

Description of Users and Acceptance of Terms

This Privacy Policy applies to visitors to the Site, who view only publicly-available content (“Visitors”), customers who have signed up to access and use our Platform (“Customers”) and testers who have signed up to join our Validately External Panel to perform testing through our Platform (“Testers”).

By visiting our Site, Visitors are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service.

By signing up, accessing, and/or using our Platform: (i) each Customer acknowledges that the Customer has read, understood and agrees to be legally bound by the terms of this Privacy Policy and the accompanying Terms of Service, and (ii) each Tester acknowledges that the Tester has read, understood and agrees to be legally bound by the terms of this Privacy Policy and the accompanying Tester Terms of Service.

Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in the Terms of Service (when such term concerns Visitors and Customers) or the Tester Terms of Service (when such term concerns Testers).

What Information We Collect; the Purpose of Collection and Use

In the course of operating the Site, the Platform and/or interacting with you, Validately will collect (and/or receive) the following types of information. You authorize us to collect and/or receive such information and assume contractual responsibility for obtaining all consents as required under applicable laws and regulations.

1. Contact Information

When you sign up to use the Platform as a Customer or a Tester, you will be asked to provide us with certain information, such as your name, email address, and PayPal email address (for Testers) (collectively, the “Contact Information”). We will use your Contact Information to respond to contact you about changes to the Platform, respond to your requests and inquiries, send you notices (for example, in the form of e-mails, mailings, and the like) regarding products or services you are receiving, and for purposes of direct marketing.

You may choose to sign-in using your Google or any other third party social media account (collectively, “Social Media”). By signing-in using your Social Media account, you are authorizing Validately to collect, store, and use, in accordance with this Privacy Policy, any and all information that you have authorized such Social Media company to provide to Validately. Such information may include your first and last name, Social Media username, Social Media profile picture, headline, unique identifier and access token.

2. Tester Information

If you sign-up as a Tester, we will also collect your personal information, including audio recordings of your voice and images of your face (collectively, “Tester Information”). We will use the Tester Information to provide our Platform to you and our Customers.

3. Billing Information

If you would like to purchase a paid Subscription to the Platform, you will be asked to provide us with your credit card, billing address, and other payment related information (“Billing Information”). Billing Information is collected and processed by our third-party payment processor operating as our agent. Validately does not directly obtain or process any Billing Information.

4. Other Information

In addition to the Contact Information, and the Tester Information, we may collect or receive the following information:

  • From Your Activity. Like most web sites, we use automatic data collection technology when Visitors visit the Site and when Customers use the Platform to record information that identifies your computer, to track your use of the Site and the Platform, and to collect certain basic information about you and your surfing habits. This information includes information about your operating system, your IP addresses, browser type and language, referring and exit pages and URLs, keywords, date and time, amount of time spent on particular pages, what sections of the Website you visit, and similar information concerning your use of the Platform.
  • From Cookies. We also collect Usage Information by using cookies and pixel tags (also called web beacons or clear gifs). Cookies are small packets of data that a web site stores on your computer’s hard drive so that your computer will “remember” information about your visit. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web site users. You can reject cookies by following the directions provided in your Internet provider’s “help” file. If you reject cookies, you may still visit the Site and use the Platform, but may not be able to use some areas of the Site and the Platform. Our full policy on how we collect and use cookies can be found here.
  • Analytics and Remarketing. Analytics and Remarketing. We use one or more third-party analytics services (such as Google Analytics) to evaluate your use of the Site and the Platform, compile reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, data and time, amount of time spent on particular pages, what sections of the Site you visit, number of links clicked while on the Site and the Platform, search terms and other similar usage data), and analyze performance metrics. We also may use one or more third-party remarketing services to advertise on third-party websites to previous Visitors to our Site and our Platform.

These third-party analytics and remarketing service providers use cookies and other technologies to help analyze and provide us with data, and to serve ads based on a past visit to the Site and Platform. Any data collected by such third parties will be used in accordance with this Privacy Policy and the privacy policy of such third parties. By accessing and using the Site and/or the Platform, you consent to the processing of data about you by these analytics and remarketing service providers in the manner and for the purposes set out in this Privacy Policy. For more information on these third parties, including how to opt out from certain data collection, please visit the sites below. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Site or the Platform.

For Google Analytics:

For Intercom, please visit:

Validately Blog and Similar Features.

We may allow you to post comments on articles published on our blog accessible through the Site. Any information that you choose to submit in your comments, including without limitation, any personal information, may be read, collected, or used by others who visit the blog. THIS PRIVACY POLICY DOES NOT APPLY TO ANY INFORMATION THAT YOU PROVIDE/SHARE IN THIS MANNER (INCLUDING ANY PERSONAL INFORMATION), AND WE ARE NOT RESPONSIBLE FOR THE INFORMATION YOU CHOOSE TO SUBMIT IN THIS MANNER OR THE USE THEREOF BY ANY OTHER USER OF THE SITE OR ANY OTHER THIRD PARTY.

Additional Uses: We also use Contact Information, and other information collected pursuant to this Privacy Policy to respond to general inquiries, solicit feedback regarding our Platform and support, improve our Site and Platform; provide relevant content on our Site, and to communicate with you regarding our current and future products and services.

Aggregate Data: In an ongoing effort to better understand our users, we might analyze your information in aggregate form to operate, maintain, manage, and improve the Site and the Platform. This aggregate information will not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our Platform and the Site to current and prospective business partners and to other third parties for other lawful purposes.

If you are a Tester, we may share your personal information, in de-identifiable form (e.g., without your name), with the Customer who has recruited you to run the Test(s).

Business Transfers. In the event of a merger, dissolution, reorganization or similar corporate event, or the sale of all or substantially all of our assets, we expect that the information that we have collected, including personal information, would be transferred to the surviving entity in a merger or the acquiring entity. All such transfers shall be subject to our commitments with respect to the privacy and confidentiality of such personal information as set forth in this Privacy Policy.

Disclosure to Public Authorities. We are required to disclose personal information in response to lawful requests by public authorities, including for the purpose of meeting national security or law enforcement requirements. We may also disclose personal information to other third parties when compelled to do so by government authorities or required by law or regulation including, but not limited to, in response to court orders and subpoenas.

How We Protect Your Information

We take commercially reasonable steps to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction, taking into account the risks involved in processing and the nature of such data, and compliance with applicable laws and regulations. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from us may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.

Without limiting the generality of the foregoing, we keep your communications secure using industry-standard HTTPS, with 256-bit encryption on every request. This means that every request passes from your computer to our servers without any third party tampering. Aside from information that you explicitly choose to send out, your data can only be accessed using the secure login and password you use to sign up. We use many industry-standard best practices to prevent hacking, like irreversible passwords, prepared statements to avoid SQL injection, and filtered output and CSRF tokens to avoid cross-site style attacks. Users (and any teammates you invite) must authenticate with a secure login and password in order to view your sensitive data, and users can only view data for the products in which they've been explicitly granted access by the account owner.

Validately takes security and security researchers very seriously. If you have any security concerns or believe that you've detected a security vulnerability, please contact us immediately at and we will respond within 24 hours.

Our security team makes the following commitments:

  1. We will respond to your requests or reports in a timely fashion, usually within 24 hours.
  2. We will provide an estimated schedule within which to address your concerns.
  3. We will notify you when your concern has been addressed.

Investigation of Validately's security must follow these guidelines:


  1. Do create your own account(s) for testing purposes. Contact us at if you have any questions or need assistance.
  2. Do share the full details of your investigation and results with our team privately at and give us time to respond.


  1. Do not attempt to access or damage data that does not belong to you.
  2. Do not report a vulnerability publicly without having given our security team a chance to address your concerns.
  3. Do not ask for compensation for reporting a vulnerability.
  4. Do not attempt to cause a denial of service (DoS or DDoS).

Access to personal information.

Upon request to, we will provide you with confirmation as to whether we are processing your personal information, and have the data communicated to you within a reasonable time. You have the right to correct, amend, or delete your personal information where it is inaccurate or has been processed in violation of this Privacy Policy. We may require payment of a non-excessive fee to defray our expenses in this regard. Please allow us a reasonable time to respond to your inquiries and requests.

Opt-Out of Direct Marketing; Email Management

You may opt out at any time from the use of your personal information for direct marketing purposes by emailing us at Please allow us a reasonable time to process your request.

You may also choose to unsubscribe from our emails by following the instructions in the bottom of the email.

Retention of Personal Information

We will retain your personal information in a form that identifies you only for as long as it serves the purpose(s) for which it was initially collected as stated in this Privacy Policy, or subsequently authorized. After such time periods have expired, we may either delete your personal information or retain it in a form such that it does not identify you personally.

External Sites

The Site and the Platform may contain links to third-party websites (“External Sites”), but we do not endorse and are not responsible for the maintenance or content of any linked External Sites. Please refer to the terms of use and privacy policies of the External Sites for more information.

Important Notice to All Non-U.S. Residents

The Site and the Platform are operated by Validately in the United States, and complies with US law. If you are located outside of the United States, please be aware that any information you provide to us may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your home country, where the data protection laws may not be as protective as those in your jurisdiction.


We do not knowingly collect personal information from children under the age of 13 through the Site and/or the Platform. If you are under 13, please do not give us any personal information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide personal information through any website without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to us, please contact us, and we will endeavor to delete that information from our databases.

California Privacy Rights

Under California Civil Code Section 1798.83, California residents who have an established business relationship with Validately may choose to opt out of our sharing your personal information with third parties for direct marketing purposes. If you are a California resident and (1) you wish to opt out; or (2) you wish to request certain information regarding our disclosure of your personal information to third parties for the direct marketing purposes, please send an e-mail to with “Privacy Policy” in the subject line or write to us at:

B601 V2, Inc.
315 Fifth Avenue
Suite 903
New York, NY 10036

In addition, Validately does not monitor, recognize, or honor any opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time, and will post any changes on the Site and the Platform as soon as they go into effect. By visiting the Site, and/or by accessing the Platform after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of your information is governed by the Privacy Policy in effect at the time we collect the information. Please refer back to this Privacy Policy on a regular basis.

How to Contact Us

If you have questions about this Privacy Policy, please contact Validately via email at with “Privacy Policy” in the subject line.